Perform Your Best When It Matters Most


People want mental toughness, they just don’t know how to get it. We do. is like a fitness class for your mind, that helps you perform your best when it matters most. Each week, Certified Mental Trainers® teach you proven tools to achieve your dreams with a community of like minded people.

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Free for 2 weeks. $99/mo after that. Cancel anytime.

What You'll Learn

What You'll Learn

The Emotion Wheel

Weekly Topic #7

Anger Makes You Fail?

You are performing, you make a mistake, you get angry at yourself, and your performance level drops. Emotions affect memory, which affects confidence, which affects performance.

In the Emotion Wheel sessions you learn how your emotions accumulate to impact your performance level. You will start to perform your best even after multiple mistakes.

Arousal Performance

Weekly Topic #9

Want To Be A Rock Star?

The optimal arousal level while performing varies by activity and skill level. Someone performing at Wembley stadium needs a higher arousal level than an amateur marathon runner.

In the Arousal Performance sessions you learn the 7 techniques to control your arousal levels so you can increase it when you're tired, or decrease it when your heart is pounding.

Attention & Focus

Weekly Topic #18

Pool Noodles & Basketball?

Have you ever seen a pro basketball game? Spectators shake pool noodles to distract the players. Coaches can be heard saying “Come on, Focus!”, but not how to focus.

In the Attention & Focus sessions you learn the 4 techniques for focusing and maintaining attention on any stage. You will start to adjust your focus from broad to narrow like a pro.

Cognitive Distortions

Weekly Topic #22

Ever Blamed The Wind?

Our minds can convince us of things that are not actually true. You lose on a windy day and think “I suck in the wind”. Your coworker gets a promotion and you think “that’s so unfair”.

In the Cognitive Distortions sessions you learn the 8 cognitive distortions that harm performance. You will know why they happen, and how to avoid them to get better outcomes.

Overcoming Pressure

Weekly Topic #4

Ever Been In A Tornado?

Did you know that some people chase tornadoes? Even crazier, they love it! Pressure situations can feel like the inside of a tornado, and with this session, you will learn to love it too.

In the Overcoming Pressure sessions you learn the 4 stages of Stress and how to control it. Your Self Talk will become positive and factual, and your anxiety will not keep you from greatness.

Routines & Habits

Weekly Topic #12

Can Chocolate Help You?

Did you know that we operate 40% of the time on habit alone? That’s 40% of your whole day on autopilot. Change your habit loop, change your day. Perhaps with chocolate as a reward.

In the Routines & Habits sessions you learn how to be on autopilot even in stressful situations. You will become relaxed, attentive, and comfortable while performing.

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  • Trust In Dr. Bob

    The content in sessions is based on Dr. Robert Neff's 25 years training professional athletes, Olympic gold medalists, world champions, national junior and collegiate champions, coaches, business executives and performing artists from around the world.

    He earned his doctorate from the top ranked Sport Psychology program in the world - Michigan State University. In addition to his private business, Dr. Bob provides mental training for USTA Player Development at the National Training Center in Carson, California. Some of our clients and partners include:

  • PGA
  • USTA
  • UFC
  • Adidas
  • abc
  • CNN
  • Fox Sports
  • NBC
  • Michigan State University
  • Club Corp
  • Blue Cross Blue Shield
  • BrainX
  • Blue Pacific
  • Brookhaven Country Club
  • Rob Noel Golf Academy
  • Rollins College
  • Brookhaven College
  • Dallas Community College District
  • Plano Independent School District


Jacob Bergeron

Korn Ferry Tour Golf Pro

"I was 17 when I met Dr. Bob. I was playing in US Junior Golf Tournaments and I was underperforming badly. I'm a naturally confident person, but there was a depth of confidence and belief I was lacking. We worked together for about 8 months, combining my physical training with visualization and thought awareness, and then it all seemed to click. From one summer to the next, I went from no junior ranking, to #2 in the world. Working with Dr. Bob gave me a depth of belief that allowed me to play free."

Charlotte Chavatipon

2021 NCAA Team Champion

"Dr. Bob literally changed my life! I’m an all court player with a very strong game, but I struggled with confidence and frustration on the court which caused me to lose close matches. My mental toughness game was a weak link but now it is one of my biggest assets. The cool thing is these skills go way beyond a tennis court and become life skills. I used to get easily irritated and would hold grudges. Now, I’m better at picking my battles and I look for solutions instead of focusing on problems."

Cody Bateman

CEO of GenH2

" made my latest startup a lot easier and less stressful. You can’t do the same thing with each company. There is no set formula. You really need to think outside the box, which is what I love about - it makes you think differently. I love its structured approach of small, live group sessions. You meet with people from all walks of life be it small companies, large companies or athletes. The diversity of perspectives has been incredibly valuable to me."

Emilio Nava

ATP Pro Tennis Player

"I sought out mental toughness training because I had a bad temper on court. I’m a very aggressive player and I knew telling myself to be positive wasn’t enough. Mental training was hard in the beginning. The mental skills I learned from Dr. Bob helped the way I bounced back from mistakes. Mental toughness doesn’t just come with age or experience. It’s just like physical fitness and needs to be trained daily. To play your best, you learn to rely on your muscles AND your mental memory."

James Mutrie

CEO of Switchback

“As a golfer, the skills I’m learning from Dr. Bob, like awareness, recognition, and quieting the mind, have transferred over to my business, whether it’s negotiating a large transaction or speaking to a large group. These mental skills are incredibly valuable to anyone in business who is a decision-maker or is in sales or a competitive role. This training helped me overcome the game of what-if. I find myself enjoying my business more and having breakthroughs in my golf game."

Quentin Frankhouser


"A huge advantage I have is the mental skills I’ve learned from Dr. Bob. My friends think it’s my 'personality' when I refer to events factually rather than labeling them good or bad. I remind them it’s a trained skill I’ve worked on for years. Group training with has really opened my eyes. Hearing the perspectives of people in and out of sport has helped me see things in a different way that has truly enhanced my training and is making me a better person. After 8 years of working with Dr. Bob, I seek and respect his guidance in every way."

Frankie DiMartino

Pro MMA Fighter

"I’ve been wrestling since I was 5, specializing in jiu jitsu. My first pro MMA fight went terribly - I got knocked out and left on a stretcher. I had a series of wins and losses but my nerves were debilitating and I couldn’t get my anxiety under control. I knew if I wanted to go on, I had to do something. I found MTI and Dr. Bob, who taught me techniques and the skills I needed to quiet my mind, get calm and stay in the present. I wish more people knew about the skills MTI teaches and what it can do for you."

  • How It Works

    There's 1 unique topic/week (26 in total). Each week, you pick the 1hr session that best fits your schedule. Each session is led by a world-class Certified Mental Trainer®️.

    • You watch a 5min video
    • Get a meeting invite
    • Master skills in session
    • Connect in breakout rooms
    • Get a summary afterward
    • Access our companion app
    • Get a monthly report
    • See steady improvement
    • Achieve something big!

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"MTI Understands what golfers need to develop mental toughness."

- Cameron McCormick, Former Coach of Pro Golfer Jordan Spieth

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Any Passion

Whatever mountain you're climbing, we'll get you to the summit. works for:

  • Athletics
  • Business
  • eSports
  • Performing Arts

"The mental part is what separates the good from the great."

- Michael Jordan

Master The Mental Aspect Of Performing With

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  • 4 x 1hr live group sessions
  • 1 unique topic each week
  • Choose any day/time slot that fits your schedule
  • Unlimited trainer support via text or live call
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$99/mo after that.
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"Success is more mental than physical."

- Roger Federer

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Free for 2 weeks. $99/mo after that. Cancel anytime. Mental Toughness Test

Choose an answer below to start the test and find out how well you perform in the spotlight. It's free, 20 questions, takes 4 minutes, and we'll email you the results.

Tags & Terms


Considering the word ‘mental’ is in our company name (Mental Training, Inc), we obviously think it’s an excellent way to describe the focus of our work. We help athletes and non-athletes build mental strength and mental toughness, and overall help people to be more mentally strong. Our mental toughness training focuses on mental training for athletes and builds mental toughness in sport in general. Here are some common tags and search terms related to the word Mental:

- Mental strength
- Mental toughness
- Mental toughness training
- Mentally strong
- Mental training for athletes
- Mental toughness in sport


Sports Psychology is the name of our field and includes sports psychology organizations that help you find each of the following professionals: online sports psychologist, sports mental therapist, sport psychology for coaches, and even help finding a sport psychology app. Anxiety in sports psychology is a topic about which many have interest. Sports anxiety is common among most performers so don’t feel bad if you have it too. You can search for, ‘sports psychologist near me’ or ‘sport psychologist near me’ and you’ll see a list of people who have chosen this career. Just make sure to check their credentials to be sure they have proper education and training. Mental Training, Inc. requires its Mental Trainers® to have advanced degrees in sport psychology and also to be properly certified. Here are some common tags and search terms related to the word Psychologist:

- Sport psychologist near me
- Sport psychology
- Sports psychologist
- Sports psychologist near me
- Sports psychology
- Sports anxiety
- Sports psychology organizations
- Sports psychology app
- Sport psychology for coaches
- Sports mental therapist
- Anxiety in sports psychology
- Online sports psychologist


As a result of working with, you’ll learn how important managing your emotions is to peak performance. If you don’t learn to master your emotions, you’ll be controlled by emotions. Emotions are powerful things that make it difficult to think logically. They’re so tough, we hear many initially say, “I cant control my emotions.” It’s not true though - you can learn to control your emotions. How to control negative emotions can be particularly tough - things like anger, anxiety and sadness. As a result, some common questions we hear are, “How can I control my emotions?’ and ‘How to control emotions and feelings?’ These are all questions we answer in our group and 1on1 training sessions. Managing your emotions is what you’ll learn. Here are some common tags and search terms related to the word Emotions:

- Managing your emotions
- Master your emotions
- How to become mentally strong
- How to control your emotions
- Controlled by emotions
- How to control emotions
- Cant control my emotions
- How to control emotions and feelings
- Learn to control your emotions
- How can I control my emotions
- How to control negative emotions


Some people prefer to avoid working with a ‘Psychologist’ and instead want a ‘Mental Performance Coach’ or a ‘Mental Trainer.’ Psychologists must be licensed in each state where they have a client, so they can be tough to find, especially those who specialize in sport. Psychologists also focus on overcoming disabilities and disorders, things most athletes don’t need. Only a small percentage of the population want services that a psychologist or psychiatrist provides. Most people are functioning normally and instead want help with how to perform their best when it matters most. Performance Psychology then is the ideal field for most, and specializes in helping people enhance their performance and go from good to great. Here are some common tags and search terms related to the word Performance:

- Mental performance coach
- Performance psychology
- Performance anxiety
- Getting over performance anxiety
- Peak performance
- Perform better